Constant website crawling fuels accurate and targeted keyword optimization.
A crawl of your website enables the platform to pull the keywords relevant to your site. It also examines your competitors, analytics, and the results of various search engine tools, to identify those you may be missing out on.
Review your keywords’ search engine performance, traffic and conversions over time. Match up their performance to site milestones, like a campaign, redesign, implementation of new content or social capabilities, as well as market milestones, like Google algorithm updates or holidays.
Understand exactly what actions are required to optimize for a specific keyword and how your rankings will be affected.
Understand against whom you’re competing on an individual and collective keyword level. Drill down to each competitor to obtain deeper insights on its keyword strategy, strengths and weaknesses, and decide which keywords you’d like to dominate.
Work on your rankings in all major search engines, from Google and Bing to Baidu and Yandex. A keyword-level analysis provides ranking difficulty based on the relevance of your website versus your competitors’.