Penalty Removal

Penalty Removal

Google “actions” (penalties) are some of the most feared and detrimental obstacles for an online business.

Search engine penalties, oftentimes detected solely by a sudden and drastic decrease in traffic, need to be addressed methodically. In the event of a penalty, whether manually or automatically incurred, we build a strategy to remove it, and work closely with you to do so quickly and smoothly.


Our customer success team performs a particularly detailed analysis of your links to detect those that are unnatural or unfriendly, given the serious ramifications of ‘bad’ links. We manage link take-downs, search engine re-inclusion letters and disavow requests, so that penalties can be removed swiftly and unwanted links are marked as ‘nofollows.’