Social Media Marketing
What is Social Media Marketing?
Social Media Marketing (SMM) is a strategy for placing your product or brand in front of the right audiences the right way for the social media sites.
The nature of social media, which by definition has a personal rather than commercial slant, mandates a different approach than those traditionally used for straightforward advertising. On social media sites, users talk to each together because of common interests, or because they want to hear community members’ opinions. Commercialism does not have a place on the social media sites, which shun overt promotions and hyperbole.Why You Need Social Media Marketing
Social Media Marketing is a necessary piece of your marketing puzzle. You can’t abandon con- ventional marketing methods, but in today’s world, you can’t afford not to explore the opportu- nities offered by the social media space. An eMarketer survey puts total ad spending in Internet social networks for 2006 at $280 million, despite the fact that these networks have little or no formal advertising opportunities.
Internet ads don’t work. Users automatically dismiss ads and turn instead to unbiased sources for product endorsements and assessments. But the fact that companies continue to pour money into social network advertising in an attempt to penetrate the social media market testi- fies to the influence of this segment.How RankAbove’s Social Media Marketing (SMM) Works
RankAbove’s Social Media Marketing delivers concrete results because of our expertise in the social media landscape and our thorough testing of media strategies. If your content is not a match for a given platform, we won’t push it, so our efforts are only expended if there is logical reason to place your product or brand in front of a specific audience.
Covering all areas of Social Media, including Internet user groups (Yahoo, Google), social network- ing sites (MySpace, facebook), social bookmarking sites (Digg, Reddit, StumbleUpon, and del.icio.us), microblogging platforms (Twitter, Pownce), social blogging sites (Fark, MetaFilter), and video sharing sites (YouTube, MetaCafe), RankAbove explores multiple avenues where your company could benefit from exposure. Our technology levels the social media playing field for you, so your quality content gets the audience it deserves.
Our Social Media Marketing works largely because it is a natural part of the user experience. Your content speaks to users because they find it organically, and it is fits with what they want to see. RankAbove’s specialty is making sure that you get to where you need to be in a way that will not alienate users.