What is Social Media Marketing?

Social Media Marketing (SMM) is a strategy for placing your product or brand in front of the right audiences the right way for the social media sites.

The nature of social media, which by definition has a personal rather than commercial slant, mandates a different approach than those traditionally used for straightforward advertising.

Why You Need Social Media Marketing

Social Media Marketing is a necessary piece of your marketing puzzle. An eMarketer survey puts total ad spending in Internet social networks for 2006 at $280 million, despite the fact that these networks have little or no formal advertising opportunities.

Users automatically dismiss ads and turn instead to unbiased sources for product endorsements and assessments. But the fact that companies continue to pour money into social network advertising in an attempt to penetrate the social media market testifies to the influence of this segment.

How RankAbove’s Social Media Marketing (SMM) Works

RankAbove’s Social Media Marketing delivers concrete results because of our expertise in the social media landscape and our thorough testing of media strategies. If your content is not a match for a given platform, we won’t push it, so our efforts are only expended if there is logical reason to place your product or brand in front of a specific audience. RankAbove’s specialty is making sure that you get to where you need to be in a way that will not alienate users.

Covering all areas of Social Media, including Internet user groups (Yahoo, Google), social networking sites (MySpace, facebook), social bookmarking sites (Digg, Reddit, StumbleUpon, and del.icio.us), microblogging platforms (Twitter, Pownce), social blogging sites (Fark, MetaFilter), and video sharing sites (YouTube, MetaCafe), RankAbove explores multiple avenues where your company could benefit from exposure. Our technology levels the social media playing field for you, so your quality content gets the audience it deserves.

Read more about RankAbove’s Social Media Marketing