Driving Websites to Success!
What Type of Success Have Clients Seen From Working with the Drive SEO Platform?
When the Google ‘Dewey’ update hit in April 2008, it was chaos for rich media sites. The last few Google algorithmic updates had been naturally been pushing video sites up the ranks in the SERPs. In the first few months of 2008, Drive’s algorithm engine noticed Google pushing up video sites with more on-page content, and devaluing those that didn’t have any, and started pushing up content issues to those sites.
The RankAbove team followed up with our video clients—CollegeHumor, MetaCafe, 5min, AniBOOM and others—to make sure they had seen the new priorities, and all of our clients rushed to add extra textual content to their video pages before the big Google update came. In June 2008, after ‘Dewey’ had finished propagating to all Google datacenters, Drive clients traffic and rankings were up – while most video players fell by the wayside.
Drive’s learning algorithm also makes analyzing major, unseeded changes easy. When the Google ‘Farmer/Panda’ update went into effect, RankAbove used data from its algorithm to quickly analyze the new signals Google was using and held training sessions at its video and rich media clients, instructing them in what they could do to not only weather the storm, but rise in the SERPs while their competitors drowned. Later, when Google first launched ‘Google Instant’, the data we got from Drive was nothing but amazing. We used it to update priorities, to enhance our keyword research capabilities, and even to share our findings with the industry.
Fortune 500 retailer’s success with Drive
RankAbove has had the honor or working with several Fortune 500 retailers that have implemented SEO best practices which stemmed from the analysis of their site by Drive. By using RankAbove’s SEO Platform and some additional hours of SEO consulting, a complete SEO strategy was built from the ground up giving these retailers a long term plan to develop their search performance. Together with structured and easy to use dashboards and reporting mechanisms and filters these retailers were able to track and record any changes that occurred to any one keyword or phrase over a selected period of time. This led to fast on page changes and off page link acquisition strategies to phenomenal effect.
SEO Agencies love Drive
Drive is perfect for large SEO agencies. Whilst in today’s world many SEO agencies have built their own in-house tools to help manage internal and external work processes – from our experiences when talking to these agencies these tools are just not robust enough. Drive has literally cut the amount of time spent on the manual side of SEO for these agency teams, allowing more clients to be taken on without the cost of additional manpower. Drive has the ability to track many thousands of keywords on behalf of the agencies clients’ – and in turn, the clients are thrilled by the faster work, accurate results and incredibly accurate reporting – and they believe it is down to the awesome agency!
Travel Sites Flying High
RankAbove is proud to say that it has worked with several of the largest travel sites and brands in the world, helping them with their competitive analysis and the targeting and tracking of literally tens of thousands of keywords. In turn RankAbove has helped them be super effective online beating out the competition for top spots time and time again as they take market leadership in their online acquisition targets.
One leading travel firm who has a global reach, developed and executed a key online strategy in partnership with RankAbove to target key words and phrases which transformed the way management’s analysis and long term plans for the betterment of the company’s bottom line. We are proud to have worked with them and look forward to a long lasting and fruitful relationship.