Rich Media and Video Optimization

At RankAbove, we’ve been doing search engine optimization for a wide range of clients – many of whom are in the rich media content realm.

Optimizing for rich media content, i.e. video, is now more important than ever. Recent research has indicated that over 48% of users searching on Google received video SERPs (search engine results pages).  However, search engines continues to look and read text and that’s how they understand video.

RankAbove has developed a superb track record of optimizing video sites with increasing visitors by double figure percentage points for some of the worlds largest brands.

Video SEO is happens in real time and is critical to your sites optimization

Visitors to websites are more likely to watch a video than read a page of solid content. YouTube ratings also often impact ranking more than views. For certain keywords, YouTube ranks in real time. Google is good at finding duplicate content in YouTube.

We have learned that from an SEO perspective there are three main areas to optimize your rich content offering: web code, file compression and mobile compatibility. However, there are other rich media factors to consider too, particularly in respect of user engagement and convertibility, such as media reach (who can access the content at the quality you provide), video platforms (free /paid for; build /buy) and how you manage and “system-ize” rich media assets.

The underlying principle is that the users must be allowed to focus on the content, not how it is delivered and certainly avoid why it is NOT being delivered. At RankAbove, we understand all these factors and more. After all, having our SEO Platform to analyze sites with hundreds of thousands – if not millions of pages helps the process somewhat!

In conclusion, search engines are getting better at indexing video and all multimedia for that matter. You need to optimize your site for video like you would for any regular content search engine – let RankAbove show you how.