Reputation Management

Protect Your Brand

In the social culture of the Internet, it is extremely difficult to erase the collective memory of bad branding. All other marketing efforts are hurt when a brand becomes tainted. RankAbove has developed strategies to combat negative exposure and to manage how your company is perceived online.

Search

When users search for your brand name, you want to make sure that the results they see present your company in a positive light. RankAbove works with you to determine which sites present a positive representation of your brand. RankAbove uses search engine optimization (SEO) strategies to push these sites up to the first and second pages of search engine results, pushing down the negative sites to the relative obscurity of the third page of results.

RankAbove also works to remove negative results from the search engine indices, or edit the content of those sites in order to provide a more positive picture of your company. RankAbove thoroughly investigates the SEO of negative sites, looking for search engine standard or ethical violations.

Social Monitoring

The influence of social platforms such as Facebook, Digg, Twitter, and other social sites is on the rise. RankAbove monitors and influences these platforms to make sure only good news and reviews are shared about your brand and business.

RankAbove maintains popular and well-liked profiles within each network, and uses these profiles to squash or deflate upcoming negative stories about your brand before they become popular and visible. RankAbove also works to push positive stories about your brand or product to push down negative stories within each platform’s search feature, if applicable.

The Whole Package

RankAbove’s Reputation Management strategy also includes ways of working with Wikipedia and video sharing sites.

Read more about RankAbove’s Reputation Management