Presentations from SMX Israel 2013
Surviving Panda and Penguin:
The latest Google penalties can be largely attributed to bad links. We explain what makes a link dangerous, how bad links can affect even your good links, and how to remove them. Also learn an alternative way to improving your link profile.
Schema and Rich Snippets:
Schema may seem confusing, but the rewards in traffic make the hard work worthwhile. We explain why search engines launched Schema and how it helps them find your website for the SERPs. We also provide tips for avoiding bumps in the road.
Google and other search engines are getting better at launching updates internationally. We outline the questions you need to ask to better understand which setup for languages should work best for your company, and provide examples for clarity.
Pagination and Canonicalization:
Pagination of categories worked well in the past, but a shift to “view all” is underway for users and search engines. We illustrate why search engines prefer this and how to keep internal linking intact.