At RankAbove, we make it our business to stay several steps ahead of what is going on in the world of Search. With the release of Google Instant it is no different.
The biggest change in Google Instant is that users no longer need to click ‘enter’ to see results. Because the dropdown box showing suggestions covers area used for search results, less results are shown on the Search Engine Results Page (SERP).
This naturally has a huge impact on how we search and the results offered to us.
Request a copy of RankAbove’s Point of View (POV) on Google Instant.
RankAbove has created the following slide deck which shows our research on Google Instant and its impact on the search industry.